The creative economy is a billion-rand industry, yet the people who generate its value often struggle to build lasting financial security. Zané is a social enterprise that exists to change this by closing the gap between the value creatives create and the value they capture, while enabling organisations across sectors to create the conditions for creativity to generate sustainable economic value. We bring the creative sector and the wider economy into greater alignment by building shared knowledge, creating commercial opportunities and strengthening the relationships through which creative value is understood, exchanged and invested in.
Our programmes translate this approach into practical pathways for creatives and organisations to create sustainable value.
We provide the expertise, insight and support needed to navigate the systems that shape how creative value becomes economic value, through services for both creatives and organisations.
Zané partners with organizations and institutions to deliver meaningful impact through strategic collaboration.
Our values are; grounded in integrity, care and a commitment to meaningful growth, guide how we engage with creatives, organisations and institutions and are reflected in how we approach our work, how we treat people and the lasting value we aim to create. This enables us to help creatives build the capabilities they need to earn a sustainable living from their work, advancing SDG 1, No Poverty, strengthening the conditions for decent work and economic growth through SDG 8, and enabling more people to participate in and benefit from the value they create in support of SDG 10, Reduced Inequalities. This aligns with the UN SDG's and our belief that creative work should be a viable way to make a sustainable living. We also recognise that sustainable livelihoods depend on the resources and environments that support them. As we expand economic access and opportunity across the creative sector, we remain mindful of the environment that sustains it, so that the value created today can endure.
Zané Markets create space for creatives to earn from their work, reach new audiences and build meaningful connections, while Zané Conversations bring together stakeholders from across the creative economy to share insights, exchange ideas and work towards building a stronger and sustainable South African creative sector.
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